Advisia is a business consultancy firm offering tailored projects, with complete adaptability to its client needs as well as great agility and flexibility, thanks to its size, organisation and team profile.

Advisia´s team comprises of highly skilled professionals with valuable experience in both consulting and senior management positions for national and multinational companies.

This duality allows Advisia to understand the challenges which clients to understand client's challenges, meet deadlines and execute projects to the highest standard.

Why choose Advisia

We have a long term focus on our clients

  • Every client is unique to us. We assign a dedicated team with the skills and knowledge appropriate for the Project
  • We work with the client as a team focused on achieving its objectives

We execute the projects with high quality and meeting deadlines

  • We bring end to end solutions. From analysis to project plan and support for the implementation
  • Advisia is committed with agreed deadlines ensuring a high-quality deliverable

We are commited to provide high value to our clients

  • Building a long term trustworthy relationship
  • Making a positive impact on the P&L and creating a sustainable competitive advantage.


Advisia specialises in the telco, media, finance and utilities sectors with proven success in the following areas

Business development
Digital transformation

Business development

Advisia specialises in defining and implementing end to end projects to develop either new business or new markets, helping its clients in M&A, companies or projects valuation, due diligences, debt, investment and divestment.


Advisia is helps its clients to create a medium and long term strategy. In this area we make a deep analysis, explore new business models, develop a growth plan, define the drivers for increased revenues and efficiency to elaborate a business plan associated with the strategic plan.


Advisia helps its clients with all of their commercial activity to improve its competitive position and its results.


Advisia specializes in the implementation of operation transformation and improvement projects to achieve operational excellence.

Digital transformation

Advisia specialises in the design and implementation of digital transformation. Identifying bthat as not only a technical issue, Advisia helps its clients to redesign their business models and processes, as well as the delivered products and services.


Board members

  • Santiago Foncillas
  • María José Aguado
  • Werner Schuler

Santiago Foncillas García

Santiago Foncillas is founder and partner of Advisia Advisory Services.

Santiago has +27 years of experience in management and consulting. He began as consultant in Roland Berger (Germany) and later on worked as Director C´s in Bwin, Europraxis, Bertelsmann AG and Páginas Amarillas España.

Santiago holds a Law Degree at Universidad Pontificia de Comillas and MBA, PFE at Carnegie Melon University.

María José Aguado

Mª José Aguado is partner at Advisia Advisory Services.

Mª José has +20 years of experience in telco industry. He began as R&D Engineer in Telefónica R&D and later on worked +15 years as Director in Terra, Telefónica Móviles, China Netcom and Telefónica España.

Mª José holds a Physical Science Degree at Universidad de Cantabria, a Master in Marketing and Sales at ICADE and PDG at IESE.

Werner Schuler

Werner Schuler is partner at Advisia Advisory Services.

Werner Schuler has +25 years of experience in telco industry. He has been in charge of structuring and directing a wide variety of businesses in different sectors. He was CEO of Cable Mágico, the principal operator of cable TV in Perú, with more than 1million subscribers and was a CEO of Media Networks.

Werner Schuler holds a Economist Degree at Universidad de Lima and Marketing Management at Universidad de Chile. He has also studied at the Kellogg’s School of Management, Northwestern University, Evanston, Illinois and The Telefónica Insead.


Guadalquivir 22, 2º dcha. 28002 Madrid

Tel: (+34) 914 316 099

Av. Benavides 768 of. 1201, Miraflores, Lima

Tel: (+51) 1 469 28 67